American brand Juicy Couture has named supermodel Karlie Kloss as the face of its autumn/winter 2012 advertising campaign, which was shot by Inez Van Lamsweerde and Vinoodh Matadin in LA and appears in September issues of fashion magazines including Vogue, W and Vanity Fair.

The company will also release its first fashion film, launch Juicy Jeans and debut their official blog, The Juicy, offering behind the scenes content of the shoot including an interview with Kloss herself.